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Director of Education Strategy, Royal Holloway, London

Monday 4 July, 1045 

TRACK: Arts & Culture

"What's your verse? Drawing on the Arts to develop human skills"


Dr. Lucy Gill-Simmen is Director of Education Strategy and Senior Lecturer in Marketing at Royal Holloway, University of London.


She holds both a MBA and a Ph.D. in Marketing from Imperial College Business School, London. Her areas of expertise are in marketing strategy (in theory and in practice), global marketing strategy, consumer brand relationships and internal branding. She is a Senior Fellow of the Higher Education Academy.


She has a passion for education and teaching and learning and is particularly interested in engagement in innovative teaching methods to facilitate employability skills. For example, she has drawn on the arts to help students to develop some of the key soft skills they need to enter the workplace. She is also interested in transformative education and is involved in research projects examining how by providing a transformative education experience, students are equipped to thrive in the rapidly changing world.


She has recently been shortlisted for the Global Women in Marketing Awards for her role as an educator in enhancing and transforming student experience and outcomes through the development of learning activities and resources and for creating effective learning environments that promote participation in marketing education with equality of opportunity for all learners.


Prior to entering academia, Lucy worked for a number of years in marketing and managerial roles in the publishing and communications industry both in Europe and in the USA. In addition, she has worked on some major consulting projects in the Middle East and the USA where she was instrumental in identifying the internal branding strategies for companies such as 3M (USA) and Al Tayer Group (Dubai, UAE).

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