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Vice Dean, Royal Holloway, University of London

strand: arts, culture & music


Dr. Lucy Gill-Simmen is Vice Dean of Education and Student Experience and a Senior Lecturer in Marketing in the School of Business and Management at Royal Holloway, University of London.


She has a passion for management education and seeks to provide the best and most equal education experience for all students. She holds both a MBA and a Ph.D. in Marketing from Imperial College Business School, London.


Her pedagogic research interests lie in the development of human skills amongst students, devising inclusive feedback and assessment strategies, and values-based pedagogies for educating the 'whole' individual. She has published her work in pedagogy in a number of academic journals, and most recently published her case research in the world’s leading journal for case research; Case Research Journal.


She is the Chair for the Academy of Marketing, Marketing Education Special Interest Group. In 2022, she was awarded the Global Women in Marketing Award for her role as a marketing educator.

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